Content is the indisputable ‘king’ in Digital Marketing. It is the foundation base of any digital marketing campaign. Content marketing is increasingly working its way to the forefront of all online marketing strategies. The reason why content marketing is so pivotal is because it is through content that a business can send out messages to the target groups, reach out to newer groups and add value to the product and brand.
The focus is on creating relevant, unique and authentic content that is entertaining, purposeful and interesting for the consumers. Thus, content should be carefully handled and curated. The job of a content writer is much more different and complex than it looks on the outside. Thats the reason why content marketing courses form the basis of a digital marketing training program in Mumbai, India.
Let’s take a look at these significant guidelines for web content writing.
- Keyword research – The only way to increase web traffic on your internet portals is to use the ‘most searched’ keywords in your write-ups. As a content writer, you are supposed to lure the potential customers to your website by creating informational content around ‘keywords’ that people ‘search’ for on search engines.
- Keep it short and straightforward – The internet user is surrounded by a lot of web information. The only way you can pass on your message is to be strictly to-the-point. Write relevant content that your audiences need to read. If you make your users beat around the bush, they’ll wander away.
- Keep it simple, silly! – Avoid the use of high-profile words or phrases that can be understood only by a certain ‘type’ of audience. Remember, the goal is to reach out to the maximum number of users. Keep the target group glued to your content with the central idea of your content, and keep it easy to read.
- Use lists, not paragraphs – Users love reading through lists because they can anticipate what will come their way. The lists deliver on-point information which is much easier to grasp for the users. It is estimated that nearly 30% of articles on the web are lists, so it goes to show how widely accepted lists are.
- Sequencing of information – The most important part of your message has to be written first on the web. Not only will it keep the user glued to your content, it also makes sure that the crux of the information does not get squandered away in case the user crashes out mid way.
- Grammar Check – The last thing you want when you write a fabulous piece of work is to realise that you made a grammatical or spelling error. A grammatical error is a big audience repeller. A quick ‘Grammarly’ check before you publish the write-up is a must!
- Proofreading – Often when you are in the rhythm of writing, the flow will keep you engrossed in your work. While that is good for abstract writers, content writers need to be careful because they write with a clear intention. So it is absolutely imperative to proofread the article and search for minor typing or spelling errors.
Content writing is a bit more technical than it sounds. It is quite different than writing a personal blog diary, and these tips can act as a guide for you to master the art of writing on the web. But to become a master of it you can even enrol yourself into content marketing courses and be ready for any upcoming content challenge!