Content planning can sometimes seem like a time-consuming task that is unnecessary, but in reality, it is one of the most important parts of running a website. If you want your website to be successful you need to post regular content to engage your viewers, and a content plan guarantees that the content will be varied, useful and interesting.
Here is how to plan your website content.
Think about your target audience
One of the first things that you need to do is really think about your target audience, as according to Forbes knowing exactly who your target audience is can result in much higher rates of return.
Most businesses already vaguely know their target audience age and gender, but they rarely think about more than this. However, if you want to create interesting and relatable content you should learn more about your target audience’s interests.
If you want to learn more about the people in your target audience ask yourself these questions: What are they interested in? What do they value? What are their goals? What do they dislike?
Look at your current content
Look at the content on your website before creating more. Ask yourself these questions to determine the effectiveness of the content: Did customers engage with the content? Is the information still accurate? Is it useful?
It is possible that your business has changed and developed since you first started, so you may need to remove or update some pages.
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Show your content to other people
You should always let at least two people read over new content before it is published, especially if you don’t have a professional editor. This is because it is very easy to miss mistakes, and just one mistake will make the whole post seem less professional and trustworthy. You can use Google Docs to make this task super simple.
Write for people and search engines
Remember that your content needs to be two things; interesting and relatable for people, and optimised for search engines. If you only appeal to one of these categories it is unlikely that your content will be as successful as it could be, so make sure it appeals to people and search engines.